Why Digital Advertising Is Failing Marketers ...

Political ad spend is projected to hit $11.07 billion this election cycle, according to eMarketer. That's a 21.4% jump over the last midterm. And broadcast TV alone will claim more than half of it. This week, Elena, Angela, and Rob break down where that political money is flowing ...  Afficher plus

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob question whether paying G ...  Afficher plus

A deep dive into the problematic state of online advertising, from its lack of effectiveness to its societal impacts. Show notes* Find ‘Adscam’ + the free ebooks on Bob’s website * Bob on LinkedInCreative business companyOne of the biggest challenges in my own career has been try ...  Afficher plus

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman 

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In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of ...

MKTG STINX by Bob Hoffman

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From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful ...

The global online ad racket; Ed Butler investigates how criminals are ripping off advertising firms to the tune of billions every year.Andrew Lissimore the CEO of a Canadian company that sells high-end headphones tells us what happened when he hired an ad-tech firm to organise ta ...  Afficher plus