When Traditional Advertising Is Dead

Even though Imagine This... has come to an end, you can still join BCG as we explore AI on our sister podcast, The So What from BCG. https://lnk.to/so-what-general-show10Here we share an excerpt from a recent episode, "How BCG Is Rewriting Its Talent Playbook in the Age of AI,"wh ...  Show more

We just closed the books on Imagine This season two and the series. But we aren’t done quite yet! In this bonus episode, we're going to peel back the curtain and speak with Bill Moore and GENE about working with agents, what we've learned, and where all of this is heading.Learn M ...  Show more

The UK has been a global leader in the Advertising Industry since the end of the last century. But like many businesses it's now facing disruption from technology. Pop up banners on the internet and social influencers are cheaper and more immediate. Evan Davis and guests discuss ...  Show more

<span>Desktop for one, mobile for the other, an app for a third — the frustrating reality of organic content workflow, and one solution. Also: TikTok's surprising numbers in older viewers. Wordpress sites are about to enter the Fediverse. Instagram offers some help for B2B ...

Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. With mounting privacy regulations and the deprecation of third-party cookies, more companies are venturing into the ads business. While i ...

We're getting closer to seeing Virtual Reality as an ad placement option... The search engine that wants your media budget but won't give you back campaign data... Spotify's Clubhouse clone is out... Google's big algorithm update has started to roll out.. And A ...