When Traditional Advertising Is Dead

Even though Imagine This... has come to an end, you can still join BCG as we explore AI on our sister podcast, The So What from BCG. https://lnk.to/so-what-general-show10Here we share an excerpt from a recent episode, "How BCG Is Rewriting Its Talent Playbook in the Age of AI,"wh ...  Show more

We just closed the books on Imagine This season two and the series. But we aren’t done quite yet! In this bonus episode, we're going to peel back the curtain and speak with Bill Moore and GENE about working with agents, what we've learned, and where all of this is heading.Learn M ...  Show more

This is Zack Fuss. Today, we are breaking down Nexstar Media Group. Nexstar controls more local television stations than any other company in the US. This industry has experienced substantial consolidation, which has reshaped itself over the past decade and ultimately culminated ...  Show more

Live from New York, it’s Upfronts week, where TV networks sell billions of dollars of advertising with glitzy presentations. It’s also the third week of the writers’ strike, which means the people who make the shows that run in between ads are picketing those presentations. So it ...  Show more

This one’s for anyone in marketing who’s still clinging to outdated tactics.I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and at ...  Show more

Jim VandeHei is the founder of Axios and Politico – two companies that have emerged as household names in a crowded media landscape. He shares his insights on the evolution of the media industry, the importance of quality journalism, and the keys to building successful media busi ...  Show more