The Evolution of Marketing: What Worked Then ...

What if growing your business doesn’t require creating more content, launching another offer, or spending even more time on social media? In this episode of Social Media Decoded, marketing strategist and entrepreneur Michelle Thames shares why she’s approaching September differen ...  Show more

What if growing your business online didn’t require creating brand-new content every single day? In this episode of Social Media Decoded, Michelle Thames sits down with creator, educator, agency owner, and Call Her Creator podcast host Katelyn Rhoades for a real conversation abou ...  Show more

How much has marketing really changed in the last decade? It might not be as much as you think.

This week, Elena and Rob are covering what’s next in marketing, from how younger generations are making new demands of businesses to why it's so hard to keep up with the lat ...  Show more

This one’s for anyone in marketing who’s still clinging to outdated tactics.I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and at ...  Show more

Marketing in 2024 is very different from the way people marketed 15 years ago. We are now living in an age where the creative creates the reach and whether you have 10 followers or 10,000,000 followers, we all can post one viral video on social. In today's episode of the p ...

In this episode, I reflect on the evolution of marketing, the role of accountability, and the importance of consumer-centric thinking in today’s fast-changing landscape. I share lessons from history, my journey from wine retail to running a global agency, and why simplicity an ...