The Evolution of Marketing: What Worked Then ...

For years, entrepreneurs have been told that the key to business growth is building a large audience. But today, many of the fastest-growing brands are focusing on something deeper than followers: community. In this episode of Social Media Decoded, Michelle Thames explains why co ...  Afficher plus

Many entrepreneurs believe they have a visibility problem when their business isn’t growing. But often the real issue is not visibility — it’s clarity and structure. In this episode of Social Media Decoded, Michelle Thames breaks down the exact process she uses when auditing a pe ...  Afficher plus

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ...  Afficher plus

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  Afficher plus

Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels?  In this special ...  Afficher plus

[removed] 2015 is going down in the books as a transformational year for the discipline of marketing. There ...