YOUR BRAIN ON ADVERTISING

The line between Hollywood and the creator economy is disappearing…Tubi is leading the charge.Welcome back to the Media Odyssey Podcast! In this episode, hosts Evan Shapiro and Marion Ranchet are joined by Rich Bloom GM, Creators Program & EVP, Business Development at Tubi, to un ...  Show more

The rules of media have changed and the user is now in charge. Welcome back to the Media Odyssey Podcast! In this live episode presented with PreciseTV, Evan Shapiro breaks down the shift from the gatekeeper era of top-down media control to the new user-centric era, where audienc ...  Show more

Matt is joined by president and CEO of streaming at Paramount Global and cofounder of Pluto TV Tom Ryan to talk about the free, ad-supported streaming television market. They discuss people’s tolerance for ads these days, the growing competition in the ad-supported streaming spac ...  Show more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore why Americans wa ...  Show more

Have you ever opened your computer with the intention of sending one email — only to spend an hour scrolling through social media? Maybe two hours? In this favorite episode from our archives, we look at how media, tech, and entertainment companies hijack our attention. Plus, w ...

This episode we dive into the complicated world of advertising. Is advertising a good thing for society? What does advertising mean for us as individuals? Can you be authentic, and is authenticity what is lacking from advertising? What is the deal with those stupid Change commerc ...  Show more