Nerd Alert: The Problem with Last-Touch Attri...

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how privacy firs ...  عرض المزيد

A single 30-second Super Bowl spot now costs $8 million. Factor in production, celebrities, and amplification, and total campaign costs land between $15 and $50 million. So, are the ads actually worth it?Elena, Angela, and Rob break down this year's Super Bowl commercials through ...  عرض المزيد

Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind. Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles t ...  عرض المزيد

Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from ch ...  عرض المزيد

Want our ultimate AI Marketing Playbook? Get it here: https://clickhubspot.com/bkm Ep, 366 Can ChatGPT or Perplexity convert customers at up to 13x the rate of a traditional Google search? Kipp and Neil Patel, of Co-Founder at Neil Patel Digital and co-host of Marketing School Po ...  عرض المزيد

Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritiz ...  عرض المزيد