Episode 253: Naming Products, Businesses, and...

Jim Edwards discusses many ways to use quotes for content and why it is important (see https://thejimedwardsmethod.com0 to use quotes from yourself, customer’s testimonials, people in the same market, and/or famous people can make excellent content for marketing your products and ...  Show more

What Makes a Good Story for Content Marketing / Salescopy? Jim Edwards ( https://thejimedwardsmethod.com) and Stew discuss what Makes a Good Story for Content Marketing? Check out a fool proof system and smart training Jim walks us through as well as the Avatar Hero's Journey Wiza ...  Show more

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In this entertaining episode, Bill Caskey speaks with content marketing veteran Erik Deckers about the plague of corporate jargon in today's busines ...

AI is changing Marketing faster than ever, but it doesn’t have to be intimidating. Daniel’s OUT, Tamara’s IN…and she’s got product marketer, startup veteran, and AI enthusiast Michelle Nieberding to talk about how to bring more play and less panic into experimenting with AI. Mich ...  Show more

Vikrant Batra, cofounder of Maximon.ai and former CMO at HP, says that if you aren’t already well on your way in your AI journey, your marketing organization is in serious trouble. He details why he left his former corporate employer to strike out in an AI business, how fast chan ...  Show more

Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how to effectively scale campaigns by understanding the nuances of audience engagement and conversion attribution. John a ...  Show more