Sales/Marketing Expense Ratio

Sales/Marketing Expense Ratio

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The Rule of 40 Becomes the Rule of 60

For more than a decade, the Rule of 40 has been the gold standard for measuring SaaS performance:Growth Rate + Profit Margin ≥ 40But in today’s environment of higher interest rates, multiple compression, private equity leverage, and AI-driven cost pressures, that benchmark may no ...  Show more

A Tale of Two AI Futures - Citrini vs Citadel

DescriptionIn this episode, Dave "CAC" Kellogg and Ray "Growth" Rike go point-counterpoint on two high-profile articles making waves across Wall Street and Silicon Valley: Citrini's provocative February 2025 report, The 2028 Global Intelligence Crisis, and Citadel's rebuttal, The ...  Show more

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It CAN be done. Andrew Swiler acquired a SaaS business with $650k SDE using an SBA loan (and while living in Spain). 

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<ul><li>Why he preferred buying a SaaS business to an ecommerce one</li><li>Key trait to being a successful acquisition ...  Show more