Popcorn and Pricing - Sales Influence Podcast...

Sales Performance Analysis When sales decline, audit your past successful strategies by comparing time investment—reducing customer interaction by even 20 minutes can directly correlate with dropping conversion rates, as demonstrated by Jessica Layla at Xerox who experienced sudd ...  Show more

Building Trust Through Expertise Provide insightful information that makes prospects think "I didn't know that" rather than stating obvious facts, as this demonstrates expertise and credibility when selling intangible services like advertising. Quantifying Value Through Data Ask ...  Show more

Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective menus and why charm pricing shouldn’t be ignored. Sign up to the mailing list: ...  Show more

With rapidly changing markets and emerging technologies, setting the right price is harder than ever. But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah Green Carmichael that it’s possible to make better decisions about pricing if you understand how prici ...  Show more

To create an irresistible offer you need to balance the scale of price and value. That’s how you create offers that people want to buy. An offer becomes irresistible when it is simple, highly desirable, addresses consumer needs, and provides a way to avoid pain or gain pleasure. ...  Show more

In today's competitive business landscape, pricing strategies are not just about numbers; they're deeply intertwined with psychology. In this episode, Dan Lok delves into the fascinating world of how and why setting higher prices might not just be good for business but can also b ...  Show more