This B2B campaign is a masterclass in proving the effectiveness of a message

This B2B campaign is a masterclass in proving...

Up next

Beefeater 0.0 and Jamiroquai with Damien Le Castrec and Shelley Smoler of Lucky Generals

Virtual Insanity by Jamiroquai (JL) resurfaces 30 yrs later in the campaign for Beefeater 0.0. Gin. CSO Damien Le Castrec and CCO Shelley Smoler share the story behind the recreation of the famous video and its link to the Beefeater 0.0. launch. You can see the creative work on o ...  Show more

On the Spot Live in NYC: Three Strategists. Three Campaigns. One Winner. So fun.

Veronica Thew, Head of Strategy at Mother, Ellery Luce, EVP, Strategy at Mischief and Jonathan Daly, Joint Head of Strategy at JL, pitch campaigns they love but never worked on to a Sold Out live audience. Next stop is LA at TBWA, Oct 28th at 5:30. Tix https://luma.com/nieh2u8r.T ...  Show more

Recommended Episodes

Inside Tips to Harness the Untapped Awesome of LinkedIn Ads
Social Pros Podcast

<span style="font-size:10pt;">AJ Wilcox, Founder of B2Linked, joins the Social Pros Podcast to share his secret recipe to creating a highly successful campaign that closes deals in record time using LinkedIn.</span>

 

<span style="font-size:10pt;">Special ...

  Show more

The Biggest Challenges for Brands Today | Ernst & Young Talk
The GaryVee Audio Experience

Shout out Max Browne on my team for the intro! Podcast listeners, today you get to hear a Q&A/Keynote style conversation I had in Cannes at an Ernst & Young talk. We talked a lot about marketing, how CMOs and other executives are operating and a lot more. Enjoy and let me know ...

  Show more

Cannes Lions 2022: Unlocking the Power of Commerce with Retail Media
Marketing Vanguard

On this very special bonus episode of CMO Moves, Adweek's Chief Content Officer Ann Marinovich sits down with Megan Clarken, CEO at Criteo and Keith Bryan, President of Best Buy Ads & SVP of Media Strategy & CRM at Best Buy for a conversation exploring the opportunities of growin ...  Show more

Here's an Entire Marketing Degree In 33 Minutes
The GaryVee Audio Experience

Today's episode of the GaryVEe Audio Experience is a fireside chat I had at Cannes Lions this year with Nicole Parlapiano, the CMO of Tubi. We talk about the current state of marketing and how companies can leverage social media platforms to get qualitative data and make r ...

  Show more