Why smell matters more than you think | Paule Joseph

Why smell matters more than you think | Paule...

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Why smell matters more than you think | Paule Joseph
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TED Fellow and chemosensory researcher Paule Joseph unveils the hidden power of a sense that's too often overlooked: smell. She delves into the science behind smell — from how it evokes memory and emotion to its potential for early disease detection — and advocates for the creati ...  Show more

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Melissa and Jam continue to sniff out the chemistry of smell, focusing this week on bad smells. Why are we so good at smelling bad smells? Why do they haunt us at night? Why are some bad smells so strong and long lasting, while many gre ...

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