Synthetic research vs human insights in marketing

Synthetic research vs human insights in marke...

Marketing ArchitectsMarketing Architects

Up next

Nerd Alert: When Creative Advertising Actually Works

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into a sweeping meta- ...  Show more

 . 11min 9sec
From the Archive: The Effectiveness Principles You Need To Know

This week, we're sharing one of our top episodes from the archive. Enjoy, and we'll be back wiht new content next week!Only half of marketers believe they understand marketing effectiveness principles according to WARC. Even worse, many US marketers lag their global peers in appl ...  Show more

 . 27min 55sec

Recommended Episodes

How to Incorporate Influencers into Your Marketing Strategy
HBR On Strategy

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  Show more

 . 32min 38sec
The Marketing Hill Mash: Severing the Old School Marketing Mindset (Omnichannel Marketing 101)
The Marketing Millennials

Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels?  In this special ...  Show more

 . 23min 15sec
Influencer Marketing - the Marketer
Ahead of the Game

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ...  Show more

 . 53min 52sec
102. Three Marketing Experiments Every Business Needs To Try
Women On The Rise with Jen Blandos

Join Jen as she sits down with Maureen Hall, founder of COEGA Sunwear, to discuss the evolving world of marketing and social media. With 20 years of entrepreneurial experience, Maureen shares valuable insights on collaborating with influencers, experimenting with marketing strate ...  Show more

 . 50min 8sec