Nerd Alert: Brand Awareness vs Brand Salience

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into new research tes ...  Show more

Saatva grew to more than $150 million on one channel: non-branded search. Then hundreds of competitors flooded the mattress category and costs skyrocketed.This week, Elena, Angela, and Rob are joined by Saatva CMO Joe McCambley to talk about what happened next. Joe explains the s ...  Show more

Our guest today is the esteemed Professor Jenni Romaniuk, an expert in marketing and consumer behaviour from the Ehrenberg-Bass Institute for Marketing Science.

In this episode, we explore the significance of distinctiveness in branding and its role in a brand's succes ...

In this episode of The Brainy Business podcast, Melina Palmer welcomes Richard Shotton and MichaelAaron Flicker, co-authors of the enlightening book, Hacking the Human Mind. Together, they explore the psychological principles behind some of the world's most iconic brands, includi ...  Show more

Explore the transformative power of brand clarity with our latest episode, "Brand Clarity: The One Word Model." Discover how distilling your brand’s essence into a single defining attribute can amplify recognition, resonate deeply with your audience, and drive strategic decisions ...  Show more

In this episode of "Unlocking Marketing Magic," we take you behind the scenes of the world of brands. Join us as we reveal industry secrets and insights that will resonate with you. From smart tactics and innovative campaigns to the impact of AI and navigating brand mistakes, we ...  Show more