Loyalty in Marketing Unlocked With Paula Thom...

💡 What we cover: • Why most brands still misunderstand digital ecosystems • The connection between performance marketing and customer data • How AI is transforming agencies internally • Why creative strategy matters more than ever in the AI era • The shift from ROAS to profitabi ...  Show more

💡 In this episode: What product placement actually means and how it works Why the Middle East is still underutilizing this channel The difference between obvious vs seamless brand integration How brands can measure ROI in film and TV The future of content, storytelling, and bran ...  Show more

In this episode of Do This, Not That, host Jay Schwedelson dives into the latest developments in the TikTok ban situation, Instagram’s video length policy updates, and why ...

In this episode of Do This, Not That, host Jay Schwedelson welcomes Taylor Raf ...

Mark Ross-Smith, CEO of Travel Data Daily, talks about key metrics to measure the success of your loyalty programs. In the last couple of years, airlines have had to disclose to the market that their loyalty programs are actually worth more than the airlines themselves. Airlin ...

The conversation delves deep into crucial aspects of business development, from initial market research to scaling operations across Australia. Sophie and Katherine emphasize how their friendship in business has strengthened through clear role division and mutual respect, whil ...