Great Marketing Tells Great Stories

83% of ad executives now use AI in the creative process, up from 60% two years ago. But only 45% of young consumers feel positive about AI-made ads. Advertisers guess that number is 82%.This week, Elena and Angela are joined by Chief Creative Officer Steve Babcock to dig into tha ...  Show more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob look at why burying a mis ...  Show more

Text or WhatsApp +1 786-730-8374 and comment “storytelling” if you need help. People don’t buy your product—they buy your story. I’ve built my brand by mastering storytelling, not just selling. Most people think logic makes money, but humans are emotional, and the best marketers ...  Show more

Adriana Gil Miner, Iterable CMO, discusses storytelling’s impact on marketing and technology. Often, marketers try to keep the art and science aspects of marketing separate. However, marketers who only acknowledge one or the other are missing out on the potential of organicall ...

Anthony "Tas" Tasgal is the Trainer, Author, and Speaker at POV Marketing and Research Ltd where he helps marketers and personal brand builders who struggle with bland, ineffective messaging to create captivating stories that connect emotionally and persuade audiences.In this epi ...  Show more

Are you struggling to create marketing content that not only resonates but drives real business results? Wondering how to transform customer wins into compelling proof that influences buyers at every stage of their journey? Customer stories are one of the most versatile and hi ...