Great Marketing Tells Great Stories

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how privacy firs ...  Show more

A single 30-second Super Bowl spot now costs $8 million. Factor in production, celebrities, and amplification, and total campaign costs land between $15 and $50 million. So, are the ads actually worth it?Elena, Angela, and Rob break down this year's Super Bowl commercials through ...  Show more

Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's i ...  Show more

Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity. In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its ki ...  Show more

In this solo episode, I will talk about the power of storytelling and how we can use it in business situations to control the emotions of the folks listening to us. I break down a simple storytelling structure that helps trigger good hormones from our listeners. I also gave some ...  Show more

📖 Want to stand out in business? Learn to tell a powerful story! Paul Alex breaks down why storytelling isn’t just a skill—it’s a game-changer. 🔹 Stories create emotional connections—people buy feelings, not products. 🔹 Stories make you memorable—facts fade, but a great story ...  Show more