Marketing Like a Challenger with Chuck Hengel

Marketing Like a Challenger with Chuck Hengel

Marketing ArchitectsMarketing Architects

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Changing Brand Perception with Kim Storin, CMO of Zoom

Zoom has incredibly high brand awareness. But that's actually part of the problem. This week, Elena, Angela, and Rob sit down with Kim Storin, Chief Marketing and Communications Officer at Zoom, to dig into one of marketing's most counterintuitive challenges: too much awareness f ...  Show more

 . 34min 2sec
Nerd Alert: When Creative Advertising Actually Works

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into a sweeping meta- ...  Show more

 . 11min 9sec

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