The Power of Pricing, Pamphlets & Polarizatio...

A mom makes breakfast in her kitchen, an American flag behind her, and tells you how AI helps her stay organized and why it matters that we keep building it here in the US. It feels like a real person sharing a real opinion. It isn’t. She was paid up to $5,000 to read a script — ...  Show more

There’s a moment when you realize the most powerful military in the history of the world just got out-marketed by a group of teenagers with laptops. Not outgunned. Not outspent. Out-marketed. Iran’s $0 propaganda budget — a few Lego figures, some AI rap music, and a couple of mem ...  Show more

Send us Fan MailPricing is an uncomfortable subject for entrepreneurs that brings up all of our money mindset challenges. It often feels easier to just play safe when setting our price in order to not appear greedy to potential clients. So if pricing has ever been a sticking poin ...  Show more

You want to grow your business, but what if the thing holding you back has nothing to do with your strategy or your marketing? What if your money struggles aren't about your business model at all, but about your mindset? Money can be an uncomfortable topic for most, but today, Je ...  Show more

Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritiz ...  Show more

Most digital marketers treat brand building like performance marketing. They run two-day tests, allocate 0.2% of budget, or recycle performance creative for reach campaigns. It fails every time.This week, Elena, Angela, and Rob are joined by Kevin Goodwin, SVP of Strategy and Gro ...  Show more