Can you implant fake memories?

The broken windows theory suggests that one broken window can cause a neighbourhood to descend into disrepair. But is it true? Today, with the award-winning professor Leidy Klotz, we investigate the broken windows theory and explain how environments shape our behaviour. --- Becom ...  Show more

Octopus Energy went from £0 in revenue to £12 billion in 10 years. Today, on Nudge, I chat with their first employee Pete Miller, who explains how they used nudges to grow. Hear why they: 1) Encourage customers to spin a wheel to reward metre readings. 2) Give away free electrici ...  Show more

<span style= "font-family: Poppins; color: black;">Is your memory a reliable record of the past? Or a story your brain keeps rewriting?</span>

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Could you ever trade memories with someone else? Fancy downloading the experience of landing on the moon, winning an Oscar or performing at Glastonbury? Listener Adam wants to know, and Hannah Fry and Dara Ó Briain are on the case.With expert insights from Professor Chris French ...  Show more

In this week’s episode, Matt Walker explores memory's astonishing malleability, challenging the belief that recollections are fixed. He highlights Loftus's car crash study, showing how subtle language altered speed memories and implanted false details, and reviews ...

Dr. Charan Ranganath discusses the science behind our brain’s capacity to remember (and forget) and how it can help you make better decisions and impressions. — YOU’LL LEARN — 1) How emotions shape memory2) How to hack your brain for enhanced retention 3) The 4 C's of memorable m ...  Show more