Can you implant fake memories?

Most of us are completely oblivious to the cognitive biases that dictate how we live our lives. Today, with Tom Bowden-Green and Luan Wise, we cover seven cognitive biases that all of us fall for. --- Tom and Luan’s book: https://amzn.to/49aZnh3 Unlock the Nudge Vaults: https://w ...  Show more

“Say you’ve calculated your price and it comes out at £120,121. Most would round it down to £120,000. That’s completely wrong.” That’s what Robert Cialdini told me on the latest episode of Nudge. He also explained why the Prime energy drink first succeeded and then flopped. How D ...  Show more

<span style= "font-family: Poppins; color: black;">Is your memory a reliable record of the past? Or a story your brain keeps rewriting?</span>

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Could you ever trade memories with someone else? Fancy downloading the experience of landing on the moon, winning an Oscar or performing at Glastonbury? Listener Adam wants to know, and Hannah Fry and Dara Ó Briain are on the case.With expert insights from Professor Chris French ...  Show more

Dr. Charan Ranganath discusses the science behind our brain’s capacity to remember (and forget) and how it can help you make better decisions and impressions. 

— YOU’LL LEARN — 

1) How emotions shape memory

2) How to hack ...

How are memories made? Where are they stored? Where do they go? What was I just talking about? Neurobiologist, professor, researcher, and Director of UC Irvine’s Center for the Neurobiology of Learning and Memory, Dr. Michael Yassa, joins us for a two-parter deep diving into o ...