Can you implant fake memories?

Can you implant fake memories?

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Do broken windows cause crime?

The broken windows theory suggests that one broken window can cause a neighbourhood to descend into disrepair. But is it true? Today, with the award-winning professor Leidy Klotz, we investigate the broken windows theory and explain how environments shape our behaviour. --- Becom ...  Show more

“How we used nudges reach £12 billion in sales” Octopus Energy's Pete Miller

Octopus Energy went from £0 in revenue to £12 billion in 10 years. Today, on Nudge, I chat with their first employee Pete Miller, who explains how they used nudges to grow. Hear why they: 1) Encourage customers to spin a wheel to reward metre readings. 2) Give away free electrici ...  Show more

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