If You Missed the TikTok Era DON'T Miss This ...

In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across multiple platforms, especially YouTube Shorts, as a "defense mechanism from disappea ...  Show more

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excus ...  Show more

authenticity is ur best strategy (yes. still.)

the polished and over-produced aesthetic is dead. ppl want relatable and raw. we're craving connection not perfection. show your process and give your audience a glimpse of what it’s like behind the scenes. ...

Can I be really real with you for a moment?

Podcasting was starting to feel…well, lonely. As much as I love this creative outlet and especially the opportunity to go deeper with you – I was ready to spice things up.

So, I started asking myself, how might I ...

I sat down with my friend Jon Youshaei ( @youshaei ) to get real about what it takes to build content that actually drives business. We dug into how I face down public speaking fears, deal with critics, and why showing both the grit and the glam is essential. I also shared exact ...  Show more

So, you've picked a niche… but why isn't it working?! Is it too broad? Too saturated? Or maybe—brace yourself—it's not your niche at all… it's your social media strategy. In this episode, Chalene breaks down the biggest mistakes entrepreneurs make when choosing and promoting thei ...  Show more