If You Missed the TikTok Era DON'T Miss This ...

In this episode, I talk about the biggest opportunity you have in 2026: Live Shopping. Learn how to get started selling on platforms like TikTok Shop, Whatnot, and more. I also discuss why I am doubling down on written content and how focusing on execution, not semantics, is crit ...  Show more

In this episode, I sit down to talk about how retailers can take advantage of the current "attention world" we live in. I start by discussing the metrics that actually matter for retail, criticizing the industry's addiction to "silly reports" and subjective opinions, like brand l ...  Show more

authenticity is ur best strategy (yes. still.)

the polished and over-produced aesthetic is dead. ppl want relatable and raw. we're craving connection not perfection. show your process and give your audience a glimpse of what it’s like behind the scenes. ...

Can I be really real with you for a moment?

Podcasting was starting to feel…well, lonely. As much as I love this creative outlet and especially the opportunity to go deeper with you – I was ready to spice things up.

So, I started asking myself, how might I ...

I sat down with my friend Jon Youshaei ( @youshaei ) to get real about what it takes to build content that actually drives business. We dug into how I face down public speaking fears, deal with critics, and why showing both the grit and the glam is essential. I also shared exact ...  Show more

So, you've picked a niche… but why isn't it working?! Is it too broad? Too saturated? Or maybe—brace yourself—it's not your niche at all… it's your social media strategy. In this episode, Chalene breaks down the biggest mistakes entrepreneurs make when choosing and promoting thei ...  Show more