The CTV Hype Cycle: Separating Fact from Fiction

The CTV Hype Cycle: Separating Fact from Fict...

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Nerd Alert: How Your Brand Can Win the Holidays

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how gift-giving ...  Afficher plus

 . 10min 45sec
The Long & Short of Measurement with Matt Hultgren

Measuring marketing's impact is hard. There's no silver bullet. And if someone tells you there is, they're probably selling you something that only tracks clicks.This week, Elena, Angela, and Rob are joined by Chief Analytics Officer Matt Hultgren to tackle one of marketing's mos ...  Afficher plus

 . 27min 39sec

Épisodes Recommandés

The Marketing Hill Mash: Severing the Old School Marketing Mindset (Omnichannel Marketing 101)
The Marketing Millennials

Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels?  In this special ...  Afficher plus

 . 23min 15sec
259 - Why The Little Things Matter in Marketing, with Tom Dowd, CEO of F45 Training
The Marketing Millennials

Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success. Sit down with one of franchising’s finest minds— T ...  Afficher plus

 . 40min 28sec
Influencer Marketing - the Marketer
Ahead of the Game

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ...  Afficher plus

 . 53min 52sec
The Role of Storytelling in Brand Building: Insights from Stephanie McCarty, CMO of Taylor Morrison
Marketing Vanguard

Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's i ...  Afficher plus

 . 28min 33sec