Como YoPro criou uma nova categoria de produt...

Você importa? Especial SXSW, com Saad Neto, da GoAd e Carol Romano, da FuturoCo Você se sente importante? A mercantilização das relações, a terceirização das emoções e a "disputa pela verdade" foram alguns dos temas mais relevantes do SXSW deste ano. Mas quais foram os outros deb ...  Show more

As (já) famosas canetas de emagrecimento vão atrapalhar venda de chocolates e snacks? E o consumidor brasileiro já aprendeu a comprar chocolate pelo e-commerce? O episódio 234 do programa Mídia e Marketing, do UOL, recebe Renata Vieira, vice-presidente de marketing da Mondelez no ...  Show more

We talk about brands a lot on Marketing Trends. From the relationship consumers have with their favorite companies, to the marketing strategies behind what makes them thrive. But while we spend all this time talking about brands, we don’t often talk about parent compani ...

Subscription services are everywhere these days, from streaming to info marketing to software to food delivery and beyond. Why are they so popular, and how can this business model be leveraged to your advantage?

Past president of the Information Marketing Association Ro ...

Consumers are different today than they were last year or even last week. Tastes constantly change, and if there is one thing marketers are frequently reminded of, its that there is no secret recipe to understand consumer trends in the marketplace. All you can do is look at th ...

Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World by Stephen Denny and Paul Leinberger

<span style="font-weight: 400;">You can fake authenticity. But in this digitally saturated age, you ...