How to Build a Breakaway Brand: Insights from...

George Wright III urges listeners to stop waiting to feel ready, arguing that confidence doesn’t come before action but is created by action. He describes the “confidence trap,” where preparation becomes procrastination driven by fear of failure, judgment, or loss, and explains t ...  Show more

On The Daily Mastermind, George Wright III welcomes Grammy and five-time Tony Award-winning producer Sue Gilad for a look at what Broadway can teach entrepreneurs about turning ideas into reality. Gilad explains how growing up as a theater kid led her to producing, why strong par ...  Show more

In this episode of The Level Up Podcast w/ Paul Alex, we dive into how to build a brand so strong that competitors can’t copy it—they start to fear it. Paul reveals the truth most entrepreneurs miss: branding isn’t about fancy logos or websites—it’s about trust. Real branding is ...  Show more

Explore the transformative power of brand clarity with our latest episode, "Brand Clarity: The One Word Model." Discover how distilling your brand’s essence into a single defining attribute can amplify recognition, resonate deeply with your audience, and drive strategic decisions ...  Show more

The buzz: Emerging brands. If you think your company brand is the only one your organization needs to worry about, listen up! Two new branding flavors are stealing the business spotlight: employer and personal. Does your HR consider the notion of employer branding a passing fad? ...  Show more

We are brands just like the items you find in supermarkets. People may gravitate to some brands over others for a variety of reasons, such as reputation, flashy labels, and cost — to name a few. The key is to create a brand that speaks to the people you want to attract in your ca ...  Show more