Ryan Air's Secret Sauce Is The Hate It Gets

Apple is changing how we watch F1.It is embedding F1 into our lives in a way that no other broadcaster ever has, nor possesses the ability to in the future.It is building a new world for F1 which will make the fandom stronger, and help the sport grow globally.Just like the 2026 r ...  Show more

The White Lotus is a marketers dream.From high-end luxury brands like Chanel to fast fashion brands like H&M, everyone wants a taste of The White Lotus magic.But what makes it click?Why are brands craving to be associated with the show?Let's do Shots in under 5 mins. 

This week, we look at how some companies advertise to haters.Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.Supercuts took negative comments about cheap haircuts and create ...  Show more

Truth is, when you’re open and public you’ll get haters. Especially the more successful you get. The good news is, it isn’t so hard dealing with haters. It’s twisted, but most of them act like fans – they don’t like you but still watch all your stuff. Listen to discover more abou ...  Show more

Everyone loves Herb Kelleher—even FAA regulators. The onetime corporate counsel-turned-CEO is coming into his own at the helm of Southwest. But his latest challenge is coming up with a way to skirt the FAA’s pesky “slot” system, designed to limit air traffic by rationing takeoffs ...  Show more

What’s a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Air. Kipp and Kieran discuss why you need to fail to succeed, the importance of brand authenticity (with tangible examples), this founder newsjacking to showcase his company’s value ...  Show more