Geographical Indications & Jamaican Rum

Loyalty programs may look like a simple way to reward regular customers, but the business model behind them has changed dramatically. From copper tokens and trading stamps to airline miles, mobile apps, and digital wallets, companies have continually found new ways to encourage c ...  Show more

Zhu Rongji went from being branded a political outcast to becoming one of the most important economic reformers in modern Chinese history. As mayor of Shanghai, vice premier, central bank governor and eventually premier, he helped tackle inflation, restructure China’s huge state- ...  Show more

The issue of geography is a subject the marketing world subscribes to. Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority. From German engineering to Russian vodka to Swiss w ...  Show more

For Cubans, rum is more than just a drink. It's become a symbol of identity, culture and politics, and each bottle has a lot to say — especially when it's labeled "Havana Club." As Bacardi and Pernod Ricard battle it out in court to determine the true owner of this traditional Cu ...  Show more

When it turned out everything he knew about Navy Rum was wrong, Alexandre Gabriel sailed out to set the record straight… and start making his own. The brains behind Maison Ferrand Cognac and Planteray Rum, Alexandre set about relearning everything he ever knew about this unique s ...  Show more