Episode 256: Jim Edwards Explains Copy Hacking vs. Sale Copywriting

Episode 256: Jim Edwards Explains Copy Hackin...

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Episode 321: A Great One-Time Offer Does Not Sell More. It Removes the Next Problem

Copy and Content coach Jim Edwards shows why a great OTO does not repair a broken first offer. It accelerates the purchase process. Most OTOs don't create the Next-Pressure / Problem & Solution PrincipleEvery meaningful purchase creates a new kind of pressure… or a new problem to ...  Show more

Episode 320: The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable - The Order Bump!

Jim Edwards discusses how to create an order bump with AI. Most marketers ask the wrong question at checkout: What else can I sell them?Ask this instead: What will help them get the result they just paid for faster, better, or easier?A great bump usually does one of four things:• ...  Show more

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