How AI Search Tools Will Evolve To Handle Com...

Most AEO strategies fail without strong SEO fundamentals in place. Jenna Hannon, founder and CEO of Hatter and former early marketing hire at Uber Eats, has built an AI search agency helping brands establish visibility across Google and AI-generated answers. The conversation cove ...  Show more

Programmatic AI content strategies are already failing marketers. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, built one of the first agencies dedicated to AI search visibility after watching volume-based, programmatic page tactics spike a ...  Show more

Whether finding a restaurant or fact-checking a new claim, search engines are one of the main avenues we use to navigate the world. So why are modern engines so clunky and frustrating – and how is AI already changing the infrastructure we use to access information on the internet ...  Show more

Whether finding a restaurant or fact-checking a new claim, search engines are one of the main avenues we use to navigate the world. So why are modern engines so clunky and frustrating – and how is AI already changing the infrastructure we use to access information on the internet ...  Show more

Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ...  Show more

As search engine incumbents — namely Google — amp up their platforms with gen AI tech, startups are looking to reinvent AI-powered search from the ground up. It might seem like a Sisyphean task, going up against competitors with billions upon billions of users. Learn more about y ...  Show more