The 'New Coke' Debacle

Revolutionary leader Oliver Cromwell was executed on 30th January, 1661 - despite having been dead for more than two years. His body was exhumed from its tomb in Westminster Abbey on the instruction of King Charles II, who sought retribution for those involved in the trial and ex ...  Show more

The BBC broadcast the first ever edition of Roy Plomley’s ‘Desert Island Discs’ - the world’s longest-running interview programme - on 29th January, 1942. Opening, as the show still does, with Eric Coates’s theme music ‘By the Sleepy Lagoon’, the episode welcomed comedian Vic Oli ...  Show more

In the early 90’s, an earth shattering event occurred that would change the face of American culture forever: Coca-Cola changed their recipe. New Coke was supposed to be sweeter to combat the rising popularity of Pepsi, but the customer reaction was decidedly sour. Lawsuits an ...

After decades of fighting Coca-Cola to be the nation’s favorite soda, Pepsi dropped to third place, after Dr Pepper. Now PepsiCo needs to win back soda drinkers . WSJ’s Laura Cooper reports that after years of focusing on potato chips and energy drinks, the company’s new beverage ...  Show more

Occasionally, an old advertising campaign is brought back from the dead.Even if it has been off the air for decades.This week, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time.A much-loved beer campaign that has been revived after 34 ...  Show more

Coldplay is now the #2 highest-grossing concert tour ever… their concerts manufacture virality.Coca-Cola is launching coke w/ cane sugar instead of corn syrup… it could be “Luxury Coke”Cetaphil has given their website a makeover… because chatbots read websites, not people.As Shar ...  Show more