The 'New Coke' Debacle

Over 200 people were burned at the stake on 16th March, 1244, throwing themselves on to the pyre in their refusal to accept the Catholic church. These ‘Cathars’ reportedly followed a radical dualist belief system, seeing the material world as the creation of an evil force, with s ...  Show more

The Guatemalan island of Flores, once known as Nojpetén, witnessed the final clash between Spanish conquistadors and the last independent Maya kingdom on March 13th, 1697. The Itza warriors, equipped with ornate spears and swords, fought valiantly to defend their homeland; but Sp ...  Show more

In the early 90’s, an earth shattering event occurred that would change the face of American culture forever: Coca-Cola changed their recipe. New Coke was supposed to be sweeter to combat the rising popularity of Pepsi, but the customer reaction was decidedly sour. Lawsuits an ...

After decades of fighting Coca-Cola to be the nation’s favorite soda, Pepsi dropped to third place, after Dr Pepper. Now PepsiCo needs to win back soda drinkers . WSJ’s Laura Cooper reports that after years of focusing on potato chips and energy drinks, the company’s new beverage ...  Show more

Occasionally, an old advertising campaign is brought back from the dead.Even if it has been off the air for decades.This week, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time.A much-loved beer campaign that has been revived after 34 ...  Show more

Coldplay is now the #2 highest-grossing concert tour ever… their concerts manufacture virality.Coca-Cola is launching coke w/ cane sugar instead of corn syrup… it could be “Luxury Coke”Cetaphil has given their website a makeover… because chatbots read websites, not people.As Shar ...  Show more