The 'New Coke' Debacle

With big hair, big drama, and even bigger shoulder pads, Aaron Spelling’s primetime soap-opera ‘Dynasty’ defined the 1980s. But, by May 11th, 1989, the show’s popularity was waning - and, even though the showrunners didn’t know it, ABC broadcast what was to be its final episode. ...  Show more

John Pemberton launched Coca-Cola from a pharmacy in Atlanta, Georgia, on 8th May, 1886. Legend has it that a serendipitous mishap had led to the addition of carbonated water, transforming the medicinal tonic into a fizzy beverage that would capture the public's imagination. But ...  Show more

In the early 90’s, an earth shattering event occurred that would change the face of American culture forever: Coca-Cola changed their recipe. New Coke was supposed to be sweeter to combat the rising popularity of Pepsi, but the customer reaction was decidedly sour. Lawsuits an ...

After decades of fighting Coca-Cola to be the nation’s favorite soda, Pepsi dropped to third place, after Dr Pepper. Now PepsiCo needs to win back soda drinkers . WSJ’s Laura Cooper reports that after years of focusing on potato chips and energy drinks, the company’s new beverage ...  Show more

Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of coke cost just a nickel.On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent ...  Show more

Occasionally, an old advertising campaign is brought back from the dead.Even if it has been off the air for decades.This week, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time.A much-loved beer campaign that has been revived after 34 ...  Show more