The 'New Coke' Debacle

Independent horror film ‘White Zombie’, starring Bela Lugosi, premiered in New York City’s Rivoli Theatre on July 28th, 1932. It marked the first time that zombies had featured in a Hollywood picture - albeit as the result of an evil voodoo master in Haiti rather than a condition ...  Show more

Warner Brothers’ biggest animated star, Bugs Bunny, made his cartoon debut on July 27th, 1940, in A Wild Hare - though, at the time, he didn’t officially have a name… Though previous versions of the ‘wabbit had appeared in earlier Looney Tunes shorts, this incarnation - directed ...  Show more

Coca-Cola, the sugar water that captured our hearts, turns 133 years young this week. We look at the history of that bubbly brown beverage, explore the New Coke debacle and debate whether McDonald's really has the best Coke. In this episode, Pepsi is NOT okay.For full-length week ...  Show more

In 1985, when Coca-Cola eliminated its signature soft drink, “Coke”, and replaced it with a new and improved version called “New Coke”, the American people revolted. In this series premiere, we go back to the beginning of the story and meet the man responsible for Coca-Cola’s big ...  Show more

In 1985, Coca-Cola changed its flavour. You probably know that this was a complete failure. ‘New Coke’ was discontinued after just 79 days. But you probably don’t know the true reason why New Coke failed. Many claim it was due to poor market research, but today’s guest on Nudge, ...  Show more

New Coke was one of the biggest commercial flops in American history, and a massive success for Coca-Cola. Executives collected huge bonuses while original Coke sales spiked. Which leads some to wonder: Was New Coke's failure the plan all along? Learn more about your ad choices. ...  Show more