5 Value Hurdles - Sales Influence Podcast - S...

Victor Antonio discusses the significant evolution of Customer Relationship Management (CRM) systems from basic contact databases into advanced sales acceleration platforms. Modern CRMs now utilize artificial intelligence and machine learning to automate repetitive tasks like dia ...  Show more

Strategic Positioning Comparative analysis creates a matrix with top 10 customer-valued features on the left and your company plus 2 top competitors across the top, where empty boxes reveal competitor weaknesses to exploit in sales conversations. The brain functions as a contrast ...  Show more

Lightning Round:  Top 10 Ways to Build Your Personal Brand

Question:  Juan from Santa Fe asks, "I sell software for a small firm that focuses on manufacturing firms - and for the last few years business has been great. Once the election happened we a ...

Where does value fit in the sales funnel? How do you structure your value proposition? The value discussion is often the most difficult conversation for salespeople to have. They like to employ likability, authority, and trust. They can't always wrap their heads around value. ...

"You don't have what you need because you would not have walked in if you did." Alex (@AlexHormozi) discusses how to overcome price objections in sales consultations. He shares a four-part approach that involves agreeing with the customer, explaining the decision to offer a premi ...  Show more

FOUR ACTIONABLE TAKEAWAYS Anytime you’re asking about a get — sell why it’s important to the business. IE: You moving faster allows us to get ahead in our heavy implementation season. Assign values to the different “gets” from a customer and put together a slide that walks the cu ...  Show more