Write Your Life Story With a Happy Ending

Write Your Life Story With a Happy Ending

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Is It Time for an Operation Reinvention?

Some of the best lessons come when everything goes sideways. I'm recording this with a raspy voice and a cough I'm fighting to hold back — but when a client named Dave asked how I create content so effortlessly, I realized I'd never actually broken it down before. So today I'm do ...  Show more

How to Get Somebody's Attention

What if the secret to changing your life — or anyone else's — comes down to one timeless psychological principle? Today I'm breaking down AIDA: Attention, Interest, Desire, Action. It's been around for over a hundred years, and it works in business, leadership, friendships, and r ...  Show more

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