Launching a Niche Amazon Brand

Mike Sommers has spent his career building brands that show up in culture in ways that actually stick. From spending eight years reaching endurance athletes at the point of sweat for Nuun, to activating at the US Open for Vital Proteins six weeks after signing the contract, he ha ...  Show more

Elan Halpern did not set out to start a yogurt company. She set out to fix her gut. What started as making small batches at home turned into 50 customer interviews, yogurt drops with personal phone numbers handed out at the door, and eventually a Midwest launch into 70 Fresh Thym ...  Show more

"I launched on Amazon in the US November... and December we clocked our first five-figure month through Amazon."

Discover how Lou and her partner Ben leveraged their advertising backgrounds to create a unique product that resonated with Kindle users worldwide. Lou ...

Welcome back product bosses! Do you ever feel like you’re pouring your heart into your products but still struggling to turn your passion into a profitable business? You’re not alone. Many product-based business owners start with a great idea but get stuck when it comes to buildi ...  Show more

Welcome back, product bosses! Today, I’m talking with Alyse, the creative mind behind Toci Mom, who sells stylish, breathable, and versatile nursing covers that blend in with your wardrobe. Alyse has seen significant success selling her product on Amazon and Etsy but is unsure wh ...  Show more

In this episode of the Wavebreak Podcast, we're joined by Lauren Dovey, the founder of Heat Healer. Heat Healer is a direct-to-consumer health & wellness brand focused on developing the world’s best heat therapy products.In this episode, we cover:The story behind Heat Healer and ...  Show more