What Marketers Get Wrong About Targeting

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into new data showing ...  Show more

AI and human evaluators rated the same 20 ad concepts within 0.2 points of each other, across nearly every dimension. So can a machine really judge great creative?This week, Elena and Rob are joined by SVP Brand Strategy Catrina McAuliffe to unpack Marketing Architects' new seven ...  Show more

Most brands miss the mark. They chase tactics instead of understanding the customer. Empathy is the key to transforming your marketing. It starts with asking, "Will the person on the other side actually like this? On today's episode of the GaryVee audio experience Im ...

Ralph and Lauren skip the small talk and jump right into one of the most overlooked (and misunderstood) topics in digital marketing—how to actually set up standard events, custom conversions, and the Meta pixel the right way. Spoiler alert: most businesses are getting it wrong! W ...  Show more

In this episode of the DMI podcast, host Will Francis talks to serial entrepreneur and digital marketing advisor <a href="https://digitalmarketinginstitute.com/blog/authors/maeve-kneafsey" target=" ...

Marketers live and die by their customers. And if you don’t take the time to understand who you’re speaking to, you’re never going to succeed.  In this week’s mash, we’ve compiled some of the hottest takes from five all-star marketing experts who have a lot to say about how you s ...  Show more