What Marketers Get Wrong About Targeting

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob challenge the widely held ...  Show more

Only 2.6% of board directors have marketing experience. So how is marketing really being evaluated at the top? And what can marketers do about it?This episode, Elena, Angela, and Rob are joined by Marketing Architects CFO Brent Longwall to break down how finance actually evaluate ...  Show more

Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels?  In this special ...  Show more

Today's podcast is my advice to companies who are looking to bring common sense back into their marketing strategies. Too many companies get scared of taking risks and go back to what's tried and true. I also share my two cents about the importance of the creative and ...

#839 The best marketers focus on doing one or two things really well. Essentially, they take simple strategies seriously over a long enough time to see massive results. So how do we select the best tactics and do less to have a bigger impact? In this episode, I sit down with s ...

In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta's Chief Marketing Officer and Vice President of Analytics, to unpack the future of digital marketing, and why the fundamentals still matter more than ever. Alex shares lesson ...  Show more