What Marketers Get Wrong About Targeting

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into new research tes ...  Show more

Saatva grew to more than $150 million on one channel: non-branded search. Then hundreds of competitors flooded the mattress category and costs skyrocketed.This week, Elena, Angela, and Rob are joined by Saatva CMO Joe McCambley to talk about what happened next. Joe explains the s ...  Show more

Most brands miss the mark. They chase tactics instead of understanding the customer. Empathy is the key to transforming your marketing. It starts with asking, "Will the person on the other side actually like this? On today's episode of the GaryVee audio experience Im ...

Ralph and Lauren skip the small talk and jump right into one of the most overlooked (and misunderstood) topics in digital marketing—how to actually set up standard events, custom conversions, and the Meta pixel the right way. Spoiler alert: most businesses are getting it wrong! W ...  Show more

Marketers live and die by their customers. And if you don’t take the time to understand who you’re speaking to, you’re never going to succeed.  In this week’s mash, we’ve compiled some of the hottest takes from five all-star marketing experts who have a lot to say about how you s ...  Show more

Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from ch ...  Show more