EP 416: What ChatGPT & AI Gets Wrong About Fa...

Instagram Reels ads deserve more attention than a lot of advertisers are giving them. In this episode, I cover what helps a Reels ad actually hold attention, from the first second and native feel to pacing, visuals, hooks, and keeping the message focused. If you are using Reels p ...  Show more

Some Facebook and Instagram ads struggle long before they ever go live. In this episode, I talk about why certain ads are set up to fail from the start, including weak testing, unclear messaging, copycat creative, no real hook, low trust, and a lack of differentiation. If an ad n ...  Show more

In today's episode, we offer a beginner-friendly guide to Facebook Ads, covering everything from creating and launching ads to targeting your audience on Facebook, Instagram, and the Meta Ads network. My guests Stephen Johnson, Stephen Blackburn, and I provide step-by-step instru ...  Show more

Before setting a CPC cap on your Google Ads campaigns, dive into our Google Ads Aficionados' insights. They talk about the importance of understanding Google's algorithm before CPC capping, the trends and factors that impact CPC, the approach and bid strategies Usama, Colby, a ...

Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent searches and build brand awareness for maximum sales. He also ...  Show more

Here's where Google hid the placement reports that show where your Performance Max campaigns were served and the number of impressions they've received.

Kasim also shares how you can use the placement reports as additional data to help you make informed decisions in sca ...