TikTok derm Dr. Muneeb Shah on building conte...

Have you ever wondered how awards show beauty partnerships come together to create big, splashy red carpet moments that seem to reverberate across social media for weeks or months? Award season partnerships are big business for everyone involved: the celebrity, who may be fulfill ...  Show more

Teen boys have become an increasingly important consumer demographic over the past few years thanks, primarily, to their insatiable appetite for fragrance. This includes the accumulation of "fragrance wardrobes," where users rotate their fragrances daily based on mood and occasio ...  Show more

Today we have the most-followed dermatologist on social media as our guest, but don't let that title phase you — Dr. Muneeb Shah is a board-certified dermatologist that happens to have 21M+ followers on social media. Dr. Shah (@dermdoctor on TikTok or @doctorly on Instagram) rose ...  Show more

In this episode I’m joined by Tiktok’s favorite skincare enthusiast, Hyram. We chat about how he started on YouTube, what type of content gave him traction on social media and how TikTok changed his career. He also shares the philosophy behind his new brand, Selfless by Hyram and ...  Show more

Ever wondered how a small brand can harness the power of TikTok to skyrocket its growth? In this episode, I chat with Paul Jauregui from BK Beauty, who, along with his wife Lisa, has transformed their beauty and cosmetics brand into a sensation on TikTok. Paul shares their journe ...  Show more

You might remember a YouTube video from 2015—where Deepica Mutyala demonstrated how to cover undereye circles using red lipstick. It now has over 10 million views, and Deepica has turned its success into a growing brand called Live Tinted. This week, Deepica sits down with Bobbi ...  Show more