Why Craft is the Soul of True Luxury

Born to South Sudanese parents and raised in Canada after arriving as refugees in 2002, Awar Odhiang grew up far from fashion’s orbit. She was studying health sciences and planning a career in medicine, when she was scouted at her first job. Her career began locally in Calgary, t ...  Show more

Choosing “sneaker of the year” has rarely been this contentious. In 2025 the debate has splintered opinion between incumbent players like Nike and contenders from Vans, Converse and New Balance as consumers test the field.Whilst Nike’s shadow looms and expands with new silhouette ...  Show more

In Episode 2 of Transforming Luxury, BoF’s new podcast presented by Klarna, we investigate what will inform the luxury product mix of the future. Indeed, the definition of a luxury good has expanded dramatically in recent years to now include a host of disruptive new categories, ...  Show more

Since launching her eponymous label in 2015, the Uruguayan-born, New York–based designer Gabriela Hearst has become known for her sincere, forward-thinking approach to sustainability; her slow-growth business ethos; the long waiting lists for her limited-production handbags; h ...

In recent decades, the race to attract and retain customers saw dizzying amounts of money spent on clienteling — the industry term for building a 1 on 1 relationship with customers. Today, for major players of scale with the resources to invest in it, successfully digitising pers ...  Show more

Sylva Nasrallah is an Armenian Lebanese fashion designer and co-founder of NAGADA.After studying fashion in Paris, she moved to Cairo in the late 1980s with her husband. In 1993, she joined her late partner Michel Pastore who by that time had finished working with traditional wea ...  Show more