Why Craft is the Soul of True Luxury

Luxury’s best salespeople have always been in demand, but the stakes have changed. As AI automates more of the shopping experience and price hikes strain loyalty, retailers are leaning harder on the one thing a machine can’t replicate: a human salesperson who knows exactly what t ...  Show more

This week’s Lagos Fashion Week campaign is a series of portraits drawing on the tradition of African studio photography. They were shot by the creative director Daniel Obasi.Few people have done more to shape how the world sees Lagos. Louis Vuitton asked Obasi to photograph the c ...  Show more

The luxury industry trades on a carefully constructed marketing image, deeply linked to artful claims of exclusivity, craftsmanship, and impeccable standards. But a slew of Milanese court cases linking some of luxury’s biggest names to sweatshops on the outskirts of the fashion c ...  Show more

In Episode 2 of Transforming Luxury, BoF’s new podcast presented by Klarna, we investigate what will inform the luxury product mix of the future. Indeed, the definition of a luxury good has expanded dramatically in recent years to now include a host of disruptive new categories, ...  Show more

While you were distracted by the latest luxury It-whatever (and the shiny, ridiculously expensive global marketing behind it) slow local fashion makers were carefully, quietly crafting their wares regardless - on a fraction of the budgets of the big fashion names.

It's t ...