Why Craft is the Soul of True Luxury

Why Craft is the Soul of True Luxury

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How Dior and Chanel Are Winning Back Aspirational Shoppers

After raising prices aggressively during the post-pandemic boom, luxury brands are now confronting slower growth and a shrinking aspirational customer base. According to Bernstein, average luxury price hikes reached 36 percent between 2020 and 2023, with Dior and Chanel raising p ...  Show more

Ib Kamara: ‘Europe Is Not the Centre of Everything. Where You Come From Matters.’

From a childhood in Sierra Leone to navigating London as a teenage immigrant, Ib Kamara traces the cultural shocks that shaped his creative identity. He recounts hiding his artistic ambitions while studying science, breaking through with a Beyoncé commission in his early 20s, red ...  Show more

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What Defines a Luxury Product Today? | Transforming Luxury
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In Episode 2 of Transforming Luxury, BoF’s new podcast presented by Klarna, we investigate what will inform the luxury product mix of the future. Indeed, the definition of a luxury good has expanded dramatically in recent years to now include a host of disruptive new categories, ...  Show more

Gabriela Hearst on Why Making Things That Stand the Test of Time Matters
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Since launching her eponymous label in 2015, the Uruguayan-born, New York–based designer Gabriela Hearst has become known for her sincere, forward-thinking approach to sustainability; her slow-growth business ethos; the long waiting lists for her limited-production handbags; h ...

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How Is Luxury Customer Service Evolving? | Transforming Luxury
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In recent decades, the race to attract and retain customers saw dizzying amounts of money spent on clienteling — the industry term for building a 1 on 1 relationship with customers. Today, for major players of scale with the resources to invest in it, successfully digitising pers ...  Show more

The Art of Heritage: Unveiling Nagada’s Fashion Journey
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‏Sylva Nasrallah is an Armenian Lebanese fashion designer and co-founder of NAGADA.After studying fashion in Paris, she moved to Cairo in the late 1980s with her husband. In 1993, she joined her late partner Michel Pastore who by that time had finished working with traditional we ...  Show more