Brain Driven Brands - The 75 Rule: Using Mil...

After years of weekly conversations unpacking consumer psychology, growth strategy, and how brands actually make decisions, they step back to talk candidly about priorities, growth, and what it looks like when your work evolves faster than the containers around it. They unpack wh ...  Show more

In this episode of Brain Driven Brands, Sarah and Nate play a rapid-fire game of Smash or Pass with some of the most overused, misunderstood, and quietly dangerous ideas in modern marketing. We tear into things most teams can't say out loud… and the ones they're afraid to admit: ...  Show more

Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind. Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles t ...  Show more

Did you know there's a link between flossing habits and cognitive diseases like Alzheimer’s and dementia? Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview. Today’s case study is a real-time example of how ...  Show more

Are you a serial creator stuck in "go mode" who can't stop launching new things? Do you find yourself focused on generating more revenue without ever increasing your profit? Today, we perform a much-needed reality check and expose 11 of the most common toxic traits t ...

How would you encourage sustainable behaviour? You might assume logical messages work best. Stuff like “the average three-hour flight creates ~250–400 kg of CO₂”. But today’s guest on Nudge has tested logical messages. And they don’t work. Today on Nudge, Toby Park from the Behav ...  Show more