Intermediate | A Cell Phone Ad on TV

Chinese license plates are, of course, "license plates with Chinese characteristics," so they each have a Chinese character on them. These characters typically stand for provinces or municipalities, but sometimes the province-character relationship is less than obvious. In this C ...  Show more

Finally, a ChinesePod lesson for all our opera-loving listeners. Well, not so much operas themselves but bel canto, a world-renowned singing style that's exceedingly popular in China as well. Tune in to find out more! Episode link: https://www.chinesepod.com/1954 

Get access to our episode archive: https://www.patreon.com/ieltssfs What kind of advertising do you like? Do you like advertisements? Do you see many ads on trains or other transport? Is there an advertisement that made an impression on you when you were a child? Tune in and have ...  Show more

In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in. Join the free Science of Persuasion Course: ...  Show more

Of course, the old slam the receiver down always works. But for some, the ring of a telemarketer signals another captive-language-learning partner opportunity. In this podcast, learn how to cut to the chase and use your newfound Chinese skills to hang up on that salesperson in ...

Brain Driven Brands - Episode 1: Ads without Annoyance

Is it possible to run ads that people actually want to watch? 

Discover innovative strategies and insider tips on ...