Intermediate | A Cell Phone Ad on TV

Few countries are as education-crazy as China, but what recourse is left for those that couldn't afford a higher level education right out of high school but still have a desire to further their higher learning? China actually does have a system in place to help these people, but ...  Show more

Today we hear a Chinese and British colleague chat about Christmas and how they will celebrate this holiday period. Seems like the Chinese colleague might be going on a date with someone! Have a Merry Xmas everybody. Episode link: https://www.chinesepod.com/2816 

Get access to our episode archive: https://www.patreon.com/ieltssfs What kind of advertising do you like? Do you like advertisements? Do you see many ads on trains or other transport? Is there an advertisement that made an impression on you when you were a child? Tune in and have ...  Show more

In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in. Join the free Science of Persuasion Course: ...  Show more

Of course, the old slam the receiver down always works. But for some, the ring of a telemarketer signals another captive-language-learning partner opportunity. In this podcast, learn how to cut to the chase and use your newfound Chinese skills to hang up on that salesperson in ...

Brain Driven Brands - Episode 1: Ads without Annoyance

Is it possible to run ads that people actually want to watch? 

Discover innovative strategies and insider tips on ...