Intermediate | A Cell Phone Ad on TV

Do you hear a big round of applause for your making it to Upper-Intermediate? You might find yourself in a learning plateau though. Take heart! This level is about focus, refining your goals and fully delving into the rewarding learning and life experiences on the road ahead. Epi ...  Afficher plus

When business is slow, it's a good time to have an department store "anniversary sale". Listen to a shop assistant subtly trick a customer into getting some discount goods. Episode link: https://www.chinesepod.com/2809 

Get access to our episode archive: https://www.patreon.com/ieltssfs What kind of advertising do you like? Do you like advertisements? Do you see many ads on trains or other transport? Is there an advertisement that made an impression on you when you were a child? Tune in and have ...  Afficher plus

In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in. Join the free Science of Persuasion Course: ...  Afficher plus

Of course, the old slam the receiver down always works. But for some, the ring of a telemarketer signals another captive-language-learning partner opportunity. In this podcast, learn how to cut to the chase and use your newfound Chinese skills to hang up on that salesperson in ...

Brain Driven Brands - Episode 1: Ads without Annoyance

Is it possible to run ads that people actually want to watch? 

Discover innovative strategies and insider tips on ...