Modest Fashion at a Crossroads

Diversity and body positivity have been important themes shaping the fashion conversation over the past decade. Yet a gap remains between the industry’s ideals and its reality. Few people have experienced that gap – and pushed back against it – more visibly than Paloma Elsesser. ...  Show more

In 2016, the global retail landscape was dominated by successful direct-to-consumer (DTC) disruptors like Everlane, Glossier, Allbirds and Outdoor Voices. Backed by hundreds of millions of dollars in venture capital, they prioritised rapid sales growth and hyper-aggressive social ...  Show more

As modest fashion week starts in Istanbul, we look at the growth of this area of the fashion industry.Long considered a faith-based choice, it is gaining in popularity, proven by the modest-friendly options that many leading brands now offer. We hear the thoughts of retailers and ...  Show more

One thing is clear for the fashion industry in 2025. Due to climate change, global trade uncertainties, and consumers focused on value, growth is expected to be slow. However, despite the negative environment, McKinsey Senior Partner, Gemma D’Auria says there are opportunities to ...  Show more

The fashion world is at a sudden inflection point. Big luxury players are struggling, e-commerce markets are floundering, and ultra-fast players like Shein are disrupting. The Business of Fashion’s Imran Amed takes us inside the tumult, providing a framework to understand the tre ...  Show more

On World Hijab Day, Business Daily's Emb Hashmi explores the enormous market in modest fashion and in particular the hijab. We meet four women who wear the hijab in their own way and also make a living out of modelling, making and selling hijabs. Dr Sana Askary, founder of Yumin ...  Show more