Modest Fashion at a Crossroads

Beauty has long been one of the industry’s most reliable growth engines — fragrance boomed post-pandemic, prestige beauty held up better than other categories, and value-driven brands like e.l.f. proved that sharp pricing and marketing could keep consumers spending. But a slowdow ...  Show more

Earlier this month, A Ma Maniére — one part of James Whitner's The Whitaker Group — was named one of BoF's Best Fashion Stores in the World, our definitive global list of retailers with the most distinctive edits and experiences.Whitner has spent twenty years building an independ ...  Show more

As modest fashion week starts in Istanbul, we look at the growth of this area of the fashion industry.Long considered a faith-based choice, it is gaining in popularity, proven by the modest-friendly options that many leading brands now offer. We hear the thoughts of retailers and ...  Show more

One thing is clear for the fashion industry in 2025. Due to climate change, global trade uncertainties, and consumers focused on value, growth is expected to be slow. However, despite the negative environment, McKinsey Senior Partner, Gemma D’Auria says there are opportunities to ...  Show more

The fashion world is at a sudden inflection point. Big luxury players are struggling, e-commerce markets are floundering, and ultra-fast players like Shein are disrupting. The Business of Fashion’s Imran Amed takes us inside the tumult, providing a framework to understand the tre ...  Show more

On World Hijab Day, Business Daily's Emb Hashmi explores the enormous market in modest fashion and in particular the hijab. We meet four women who wear the hijab in their own way and also make a living out of modelling, making and selling hijabs. Dr Sana Askary, founder of Yumin ...  Show more