How airline fees turned baggage into billions
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Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. "Bags fly free" was more than a tagline. It was a promise that set them apart from every other airline. ...
<span class= "yt-core-attributed-string--link-inherit-color"><span style= "color: #131313; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;"> Experiences and insights from operating her successful Travel Consulting small busin ...