White snus: Why are teens, Swedes and footballers getting hooked?

White snus: Why are teens, Swedes and footbal...

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Why romantasy books are having a moment

ACOTAR, Fourth Wing, Fate & Flame… all of these popular book series belong to the romantasy genre. It combines elements of romance and fantasy, so think mythical creatures and high drama, all ending with a hard-earned happily ever after. It’s also big on BookTok, with over a mill ...  Show more

How useful are your supplements?

Vitamin C, vitamin D, collagen, creatine, magnesium. All of them can be found in supermarkets, wellness shops and of course, online. These products, also known as supplements, have gained so much popularity that the global market has an estimated value of over $150 billion. But d ...  Show more

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Why Big Tobacco is buzzing over nicotine pouches
Behind the Money

This is a revised version of an earlier episode and clarifies the position of Zyn in the US market.As the popularity of cigarettes has slid in the past couple decades, Big Tobacco has been searching for a new hit product. Now, they think they’ve found it: nicotine pouches. FT rep ...  Show more

Influencers Fueled Zyn’s Rise. Could the Attention Backfire?
Big Take

Zyn nicotine pouches hit the market as a run-of-the-mill tobacco-replacement product, but over the past few years, they’ve gone viral thanks to so-called “Zynfluencers”: content creators who post about Zyn. They’re not paid by Zyn’s parent company Philip Morris, and while the onl ...  Show more

The Secret Everybody Knows
The Lead

Cocaine and molly have become the drugs of choice in the NHL in recent years, according to a new report from The Athletic's Katie Strang. She joins us to explain why these particular drugs have become popular among hockey players and what the league is and isn't doing to combat s ...  Show more

Why Teens Just Can't Quit Nicotine
Chasing Life

A few years ago, vaping was at the top of every parent’s list of worries — including Sanjay’s. But in just a few short years, the landscape has shifted again. Teen vaping rates have dropped, but new nicotine products have quickly taken their place. Dr. Pamela Ling, a professor at ...  Show more