Most Graphic Designers Aren’t What Clients Ne...

Graphic designers are worried about the wrong fight.The industry is changing fast; tools are getting better, he barrier to creating decent looking work is collapsing. And suddenly, years of technical skill aren't the competitive advantage they used to be.So what happens when bein ...  Show more

Graphic designers LOVE logos. We obsess over them, critique them, study them, redesign them and argue endlessly about what makes one great.But are we giving the logo too much credit?Few people are better qualified to answer that question than Bill Gardner. Founder of LogoLounge, ...  Show more

You can be the best designer on the planet—if your offer is limited, your income will be too. I see it all the time. Talented designers stuck at $1K projects because they’re only offering a logo or a brand board. But the clients who pay $10K? They’re not hiring someone to make th ...  Show more

Most designers stay stuck at $3K projects because they’re pricing wrong, targeting the wrong clients, and positioning themselves as just another freelancer. The difference between a $3K designer and a $10K designer isn’t design skills. It’s how they run their business. In this ep ...  Show more

Every designer grapples with challenging clients—it's an inevitable part of the journey. We've all been there, facing clients who may not align with our vision or approach. But what defines a "bad" client? Is it the low-paying ones, the ones who seem to micro ...

It's so easy to get caught up in what we do, be that logo design, vehicle wraps, websites, trade show booths; you name it. We forget that our clients don't live in the same world as we do. Our clients don't see the world through a designer's eye. When they look at a billboard, th ...  Show more