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UP541 Addicted To Fake Fan Numbers: When Sport Met The Dead Internet

Digital advertising has a dirty secret: most of what you're paying for never reaches a human being. Dr. Augustine Fou is a world leading expert in digital ad fraud and has spent 20 years watching the internet fill up with bots, fake impressions, and dodgy metrics; and the adverti ... Show more

. 44min 56sec

UP540 The Bundle: Premier League plus points; Apple's Meh Bundle; FIFA's 10 minute YouTube hook

The latest dissection of the sports media and streaming marketplace from the ever popular, long running series featuring expert analysis from Yannick Ramcke and Murray Barnett. This episode goes deep in to:Why Premier League chose Singapore as the all important test market for it ... Show more

. 57min 39sec

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