How Fashion Brands Build Community in 2025

This week, by popular demand, we are back for the third installment of Ask Me Anything, where listeners from around the world send in their most pressing questions about what is happening in the fashion business.This time, the conversation jumps off from the latest season of show ...  عرض المزيد

A $15,000 mechanical bird named Molly has become an unlikely flashpoint for retail. After pop star Kelly Clarkson accused Brooklyn boutique Art of Play of treating her “like Julia Roberts’ character” in Pretty Woman, the dispute ignited a much bigger debate about customer service ...  عرض المزيد

As inflation bites and politics polarise, the fashion industry in 2025 is facing unprecedented pressure to hold onto its customers. Brands are looking to community as a deeper and more emotional form of engagement. But building true community takes more than buzzwords. In this ep ...  عرض المزيد

“Community” is a buzzword that gets thrown around a lot in the business world. But what does it really mean to build one—and what does it take to make it last? More importantly, how can businesses create communities that drive long-term success? Matt Mullenweg, the co-founder of ...  عرض المزيد

Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. In an oversaturated influencer market, brands are seeking effective partnership strategies. Fortunately, evergreen creator programs and cross-branded collaborations offer the ...  عرض المزيد

In this episode, Michelle Thames discusses the power of community and growing your business through relationships. She emphasizes the importance of networking and finding your tribe, as well as leveraging platforms for engagement and creating spaces for connection. She shares ...