How Fashion Brands Build Community in 2025

Saks’ bankruptcy was widely expected, yet still felt like a shock to the fashion system. The department store giant’s Chapter 11 filing outlines $1.75 billion in restructuring finance and $3.4 billion owed to as many as 25,000 creditors – including $136 million to Chanel alone. W ...  Show more

2026 opens with real movement in beauty deals. As first reported by The Business of Beauty, Estée Lauder is exploring a packaged sale of Too Faced, Smashbox and Dr. Jart to free up cash and refocus the portfolio. Who’s next? Colour fatigue is depressing makeup valuations, while f ...  Show more

As inflation bites and politics polarise, the fashion industry in 2025 is facing unprecedented pressure to hold onto its customers. Brands are looking to community as a deeper and more emotional form of engagement. But building true community takes more than buzzwords. In this ep ...  Show more

Many fashion brands are realising that operating across multiple cultural sectors is a business necessity. In our social feeds, fashion competes with music, film, and sports for our attention.

Learning how to tap into other cultural sectors is something that many fas ...

Department stores and major e-tailers once incubated new labels with consistent buys and patience; today those channels are shrinking or unstable. Social platforms still create viral moments, but conversion is patchy and fast-fashion copycats shorten the runway for hit products. ...  Show more

The beauty industry has witnessed a wave of disruptors rise and fall. Brands like Anastasia Beverly Hills, Glossier and Morphe leveraged social media and influencer marketing to achieve rapid success and unicorn valuations. But maintaining momentum has proven challenging, and ...