Navigating Innovation with Integrity | Justin...

💡 What we cover: • Why most brands still misunderstand digital ecosystems • The connection between performance marketing and customer data • How AI is transforming agencies internally • Why creative strategy matters more than ever in the AI era • The shift from ROAS to profitabi ...  Show more

💡 In this episode: What product placement actually means and how it works Why the Middle East is still underutilizing this channel The difference between obvious vs seamless brand integration How brands can measure ROI in film and TV The future of content, storytelling, and bran ...  Show more

The art of replacing disjointed systems with digitized processes.

Join us on Couchonomics with Arjun as we sit down with Vikram Suri, Managing Director for the Middle East and Turkey region at FIS. In this episode, Vikram and Arjun explore FIS’s significant impact in ...

Join Arjun on Couchonomics as we explore open banking and fintech in the GCC with Abdulla Almoayed, Founder & CEO of Tarabut. Discover the evolving landscape of financial services, BaaS, and gain insights into open banking.

We also delve into Tarabut's inspir ...

In this episode of Couchonomics, we tackle the burning question: "Bitcoin in 2024: Boom or Bust?" Join us as we engage in a fascinating conversation with Stefan Kimmel, the CEO of M2, a crypto exchange, and investment platform regulated by the FSRA in Abu Dhabi Globa ...

Our expert hosts, Benjamin Ensor and Tristan Brandt, are joined by some great guests to delve into the fintech landscape in UAE. The Middle East is home to a number of exciting fintech companies and the UAE has rapidly established itself as a leading hub for fintech startups i ...  Show more