AI Is Upending Media Planning and Buying

AI Is Upending Media Planning and Buying

Up next

Your AI Strategy Is Only as Good as Your Data Layer

Jeff Lunsford, CEO of Tealium, says that as enterprises rush to deploy agentic AI, batch processing and siloed systems won’t cut it: AI strategy lives or dies on the quality — and speed — of your data. In this episode, we explore what a true real-time data layer looks like, why m ...  Show more

Why Rule-Based Marketing Is Breaking

Konrad Feldman, co-founder and CEO of Quantcast, explains the shift from rule-based “expert systems” to goal-driven, autonomous AI, the evolution of DSPs, the hidden limits of “AI-washed” platforms, and why measurement—not targeting—is the biggest bottleneck holding marketing bac ...  Show more

Recommended Episodes

SEO Is Dead: The #1 Skill You Need in 2025
The Next Wave - AI and The Future of Technology

Want Kipp's Loop Marketing Prompt Library (over 100 prompts)? Get it for free: https://clickhubspot.com/elm Episode 74: Is SEO really dead—and if so, what’s the number one marketing skill you need to stay ahead in 2025? Matt Wolfe ( https://x.com/mreflow) and Kipp Bodnar (https:// ...  Show more

Why Big Tech Is Spending Millions to Partner with Smart AI Startups
Marketing Trends

What if the next big wave in marketing isn’t about targeting people at all—but impressing their AI agents instead?

Abhay Parasnis, CEO of Typeface and former CTO at Adobe, joins us to explain why the future of brand discovery is less “search bar” and more “autonomous age ...

  Show more

Digital Marketing & AI News
The Digital Marketing Podcast

In this special solo edition of The Digital Marketing Podcast, Daniel introduces a new regular feature: a fast-paced roundup of the most critical AI and digital marketing news. With the rate of change accelerating across platforms, tools, and marketing strategy, it's never been m ...  Show more

Why experts writing AI evals is creating the fastest-growing companies in history | Brendan Foody (CEO of Mercor)
Lenny's Podcast: Product | Career | Growth

Brendan Foody is the CEO and co-founder of Mercor, the fastest-growing company in history to go from $1M to $500M in revenue (in just 17 months!). At 22, he is also the youngest American unicorn founder ever. Mercor works with 6 of the Magnificent 7 and all top 5 AI labs to help ...  Show more