Beyond Hardware: How Lenovo's Marketing Team Drives Tech Innovation with AI

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How Crocs Turned "Ugly" Into Cultural Cool ft. Chief Brand Officer Terence Reilly

How do you make a brand that’s perceived as “uncool” a cultural moment? Terence Reilly, Chief Brand Officer of Crocs, reveals his playbook in this episode of Marketing Vanguard. He reveals how he transformed a meme product into a global phenomenon, why embracing risk and "failing ...  Show more

 . 23min 6sec
If You Can Sell Insurance, You Can Sell Anything ft. Tory Pachis of Amica Insurance

The power of word-of-mouth and referral-based marketing takes on a whole new meaning in this episode of Marketing Vanguard. Tune in as Amica Insurance EVP and CMO, Tory Pachis, reveals how their Rhode Island–based challenger brand competes against massive incumbents by doubling d ...  Show more

 . 29min 44sec

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