Beyond Hardware: How Lenovo's Marketing Team Drives Tech Innovation with AI

Beyond Hardware: How Lenovo's Marketing Team ...

ADWEEKADWEEK

Up next

Benoit Vatere's Case for Keeping Liquid Death Dangerous at Scale

How can you sell water in a can successfully, without making it a gimmick? In this live episode of Marketing Vanguard from Brandweek Atlanta, host Jenny Rooney sits down with Benoit Vatere, Chief Media Officer at Liquid Death, to explore how he, as a non-traditional entrepreneur ...  Show more

 . 19min 14sec
The Art of Making Fintech Cool with Catherine Ferdon of Coinbase

Taking risks and having them pay off in an industry as regulated as fintech can seem like an impossible task. But Coinbase’s success in bold and unique marketing proves it isn’t. In this episode of Marketing Vanguard, Coinbase CMO, Catherine Ferdon, reveals why bold creativity ma ...  Show more

 . 32min 4sec

Recommended Episodes

ChatGPT for Marketing Latest Updates
The Digital Marketing Podcast

Join Daniel and Ciaran for a fast-paced episode where they unpack the latest ChatGPT developments and explore their real-world applications for digital marketers. From image generation breakthroughs to AI-driven research and content production, this episode is your essential brie ...  Show more

 . 25min 43sec
102. Three Marketing Experiments Every Business Needs To Try
Women On The Rise with Jen Blandos

Join Jen as she sits down with Maureen Hall, founder of COEGA Sunwear, to discuss the evolving world of marketing and social media. With 20 years of entrepreneurial experience, Maureen shares valuable insights on collaborating with influencers, experimenting with marketing strate ...  Show more

 . 50min 8sec
The Future of Marketing // How AI Content Creation & Automation Boost Sales: Wes Schaeffer & Roger Bauer
The Sales Podcast With Wes Schaeffer, The Sales Whisperer®

#AItools #marketing #automation #salesstrategies #digitalmarketing SummaryIn this conversation, I catch up with my longtime friend and colleague, Roger Bauer, to discuss the significance of AI tools in marketing and sales.We explore various AI platforms, their capabilities, and h ...  Show more

 . 45min 33sec
Using Marketing Metrics That Actually Matter
The Brave Technologist

<span style="font-weight: 400;">Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns</span> <span style="font-weight: 400;">and prioritizing needle-moving metrics that actually move companies forward. She also exa ...  Show more

 . 29min 2sec