Meta’s New Attribution Model Will Blow Up Your Ad Strategy—Here’s Why

Meta’s New Attribution Model Will Blow Up You...

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Is AppLovin Actually Incremental? 8 Tests, Real Data, Real Results

Is AppLovin actually incremental — or just another platform taking credit for demand that already exists?In this episode, we break down 8 real AppLovin incrementality tests run across live client accounts and share what the data actually shows. No speculation. No theory. Just res ...  Show more

Why “Perfect Attribution” Is a Lie (And What Actually Matters)

Most brands are chasing “perfect attribution.”That’s the wrong goal.In this episode of the Podcast, Tony sits down with Steve to break down what marketing measurement is actually for — and why accuracy with a capital-T isn’t just impossible, it’s counterproductive.Using the “Roya ...  Show more

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