How AI search is changing how we shop — plus,...

Uniqlo has taken the U.S. by storm. The Japanese purveyor of affordable but high-quality basics has become a household name, particularly on the populous East and West Coasts of the country. But in the last year, Uniqlo has ratcheted up its expansion in the U.S. It has opened doz ...  Show more

After several years of ups and downs, the Chinese fast-fashion brand Shein finally went public this week. But the IPO wasn't what Shein hoped for. For one, it came four years late. The company first started attempting to go public in 2022, but a series of political hurdles in New ...  Show more

BoF’s technology correspondent Marc Bain joins Imran Amed to discuss Silicon Valley’s latest craze, and its potential for the fashion industry.

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As chatter around NFTs, virtual reality and the metaverse dies down, ...

This week, Jared Bauman and Thomas Smith sit down for another insightful episode of the Niche Pursuits podcast, diving into some major industry shifts.

They tal ...

<span>Search in the AI age — how Google's plans might change the SEO industry forever. Why you may be overthinking brand safety. The surprising advice Instagram has for your Reels. And Reddit gets sued by one of its advertisers.</span>

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AI is flipping the script on search—and most brands aren’t ready. In this episode, I sat down with Bloomberg to break down the massive shifts happening in digital marketing, thanks to AI-powered search engines, and how every brand—from Fortune 500s to startups—needs to urgently a ...  Show more