S06.EP10 - Problem Framing: Rewire How You Th...

In this episode, Jacob and Matt sit down with Alexander Lofthouse — Senior Designer at Nzime and a specialist in UX and digital experience. Lex and Jacob go back nearly a decade, and after watching her deliver a standout talk at NDC London, it was time to get her on the show. The ...  Show more

What if the biggest breakthroughs in business don’t come from logic, but from noticing what others overlook?In this episode, Rory Sutherland unpacks the moment a late-night scroll through economics blogs led him to Nudge, sparking a fascination with behavioral science that would ...  Show more

Watch:  https://www.youtube.com/watch?v=n2vf1551YTk   Full Episode:  https://londonrealacademy.com/episodes/rory-sutherland-mad-men/   Rory Sutherland is the Executive Creative Director of OgilvyOne and Vice-Chairman of Ogilvy Group UK, part of the Ogilvy & Mather group of companies. ...  Show more

Rory Sutherland is a British advertising executive, and vice chairman of the Ogilvy & Mather group of companies. His book, Alchemy, is available here.

Learn more about your ad choices. Visit <a href="https://megaphone.fm ...

Rory Sutherland is widely regarded as one of the most influential (and most entertaining) thinkers in marketing and behavioral science. He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creatin ...