Stop Designing for Your Client. Start Designi...

Graphic designers LOVE logos. We obsess over them, critique them, study them, redesign them and argue endlessly about what makes one great.But are we giving the logo too much credit?Few people are better qualified to answer that question than Bill Gardner. Founder of LogoLounge, ...  Show more

Graphic designers have a burnout problem. And the industry isn't making it any easier.Tight deadlines. Difficult clients. Constant revisions. New technology. AI. The pressure to learn more, work faster, stay available, and somehow remain creative through all of it. It's no surpri ...  Show more

It's so easy to get caught up in what we do, be that logo design, vehicle wraps, websites, trade show booths; you name it. We forget that our clients don't live in the same world as we do. Our clients don't see the world through a designer's eye. When they look at a billboard, th ...  Show more

Every designer grapples with challenging clients—it's an inevitable part of the journey. We've all been there, facing clients who may not align with our vision or approach. But what defines a "bad" client? Is it the low-paying ones, the ones who seem to micro ...

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive into some of the most common mistakes designers make when creating brand identities—and why avoiding these pitfalls is essential for delivering effective, professional work to ...  Show more

When first starting in graphic or web design, firing a client may seem like a foreign concept. After all, isn't the whole point of building a business to increase your number of clients, not reduce it? But money is money, and as long as clients pay, they're worth having. Right? I ...  Show more